Two products. One job. DELIDOG and DELICAT deliver complete, healthy nutrition at a price that moves off the shelf — designed for grocery, made in Europe, packed in 20kg.
Complete nutrition for adult dogs and adult cats. 20kg per bag. No segmentation complexity, no endless SKU list — just what a grocery shelf actually needs to move volume.
Complete and healthy nutrition. No marketing acrobatics, no superpremium claims we can't defend. What's on the label is what's in the bag.
Grocery price point. The entry tier that lets pet owners feed their animals well without stretching the weekly shop. Good for the wallet, good for the shelf.
Animal protein, cereals, vitamins, minerals, taurine for cats. Designed by European veterinarians under EU regulatory standards. Entry price — full nutrition.
Comet is the entry-level line designed for grocery and mass-market channels. Simple SKU structure, 20kg volume format, consistent pricing — the characteristics that turn shelf space into recurring revenue.
Two references. Dog and cat. Easy to merchandise, easy to restock, easy to explain to the buyer in under a minute.
The right format for grocery and mass market. Better cost per kg for the end customer, better palletisation for you, stable rotation at entry price.
Entry tier doesn't mean thin margin. Comet is priced for sustainable distribution economics — not a loss leader, not a premium play. A volume product that pays.
Part of the Avantis portfolio. Same European production, same EU compliance, same commercial support — in the tier where your grocery channel actually lives.